June 2010

How you handle an inbound phone call from your marketing is extremely important to your success.  Many practices have successful marketing campaigns but fail to get the results ( patients ) they are looking to attract for a variety of reasons.  The first impression when a prospect makes the call is so important.  Is your call handler upbeat and friendly?  Do they project a sense of excitement about your abilities as the dentist?  Too many times a poor or untrained call taker will hurt the conversion process.